The L’Oréal Melbourne Fashion Festival will this year, as every year, focus on stimulating the Australian fashion industry, in particular its bricks and mortar retailers and emerging designers. In a changing retail landscape, we want to ensure shoppers know what you see on the runway is available to purchase in store or online, HERE, TODAY, NOW – a focus for the Festival’s campaign in 2013.
The Festival’s Shop The Runway tool is just one way we’re motivating consumers to invest in local trade with a renewed focus on digital technologies being a key initiative in 2013. An increase in social media, a new L’Oréal Melbourne Fashion Festival website and the emerging culture of social curation has allowed our digital content to reach a wider and more diverse audience. We’re amplifying content far beyond the runway, reaching millions of new consumers and cultivating new Australian brands.
