Will AI kill our creativity? It could…

AI-driven creativity lacks the necessary clash of mind and world, limiting its capacity to produce true "eureka" moments and driving towards homogeneity.
Generative AI. Person with dark skin with flowers growing out of their head, clouds all around, in fun, colourful 3d style. Image via Shutterstock AI as an example of AI creativity.

There’s no doubt generative AI’s ability to rapidly produce new texts, images and audio is shaking up creative jobs.

Will these tools help us survive and thrive as a creative species? Or are they the death knell of creativity as we know it?

Historical creativity (h-type), on the other hand, happens when an individual thinks something that has never been thought before. One example would be Archimedes’s “eureka” moment in the bath, which supposedly led to him discovering the law of buoyancy.

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