Will AI kill our creativity? It could…

AI-driven creativity lacks the necessary clash of mind and world, limiting its capacity to produce true "eureka" moments and driving towards homogeneity.
Generative AI. Person with dark skin with flowers growing out of their head, clouds all around, in fun, colourful 3d style. Image via Shutterstock AI as an example of AI creativity.

There’s no doubt generative AI’s ability to rapidly produce new texts, images and audio is shaking up creative jobs.

In the long-running Writers Guild of America strike [which finally ended on 27 September 2023], a central sticking point was the Guild’s demand that AI be used only as a research tool and not as a replacement for its members. For many creative types, it seems harder to earn a living with AI around.

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