In 2025, the publishing industry is increasingly dominated by bestsellers and viral sensations, leaving midlist authors – those who produce consistently solid but not blockbuster titles – struggling to maintain their careers. The traditional model, where publishers nurtured midlist authors with the hope of building them into future stars, is eroding.
The Penguin Random House antitrust trial revealed that only 35% of its books are profitable, with just 4% accounting for the majority of profits, highlighting the industry’s reliance on a few high-performing titles.
