Taking Sydney out of the picture – rebrand gets it right
Museum of History NSW is Australia's newest cultural organisation, merging Sydney Living Museums with the NSW State Archives for a next generation of storytelling.
Merger focuses on History. The Mint, photo Douglas Riley for Sydney Living Museums and NSW State Archives.
Sydney Living Museums (SLM) has always been an umbrella body, corralling 12 separate institutions beneath it. But in that vision, is a flaw – a simple word – Sydney.
This week, the organisation rebranded as Museums of History NSW (MHNSW), to better describe not only its geographic footprint, but its celebration of history, as well as its ‘living’ future as a storyteller.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
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