Etsy or regretsy?

E-commerce is an attractive option to artists but there are also risks attached to hitching a fine art career to the digital market.
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Image courtesy of kil.n.it and Art Month Sydney

As the field of traditional gallery representation becomes increasing restrained, artists are looking to other commercial opportunities for both visibility and sustainability of their practice.

The most prominent alternative is Etsy which, for those who have been living under a rock, is an online marketplace where people can buy and sell handmade, vintage and unique goods.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina