Does Dancing with the Stars help or harm the local dance scene?

What does the visibility of Dancing with the Stars mean for Australian dance as an art form?
Dancing With the Stars draws in massive audiences. But does it help the dance sector? Image: Seven Australia.

Since its debut in October 2004 on Seven Network, Dancing with the Stars (DWTS) Australia has become one of the nation’s most enduring reality‑TV franchises. Now in its 22nd season, it continues to attract nearly a million viewers weekly. Its mix of celebrity glamour, choreographed routines, and competitive stakes brings dance to living rooms nationwide, but what does this visibility mean for Australian dance as an art form?

Proponents argue that TV exposure is a gateway: ballroom, Latin and jazz styles gain profile, inspiring social dance classes or viewers to explore local studios. Ausdance notes that TV shows like DWTS and So You Think You Can Dance help establish a foundation for lifelong participation in dance as a healthy physical and creative activity.

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David Burton is a writer from Meanjin, Brisbane. David also works as a playwright, director and author. He is the playwright of over 30 professionally produced plays. He holds a Doctorate in the Creative Industries.