Culture is Capital

Tourists are said by some to be nothing more than cultural parasites. Indeed like moths to light, they swarm to places that are rich in heritage and steeped in the arts. But to others rather than being a blight on culture, tourists represent everything that is culturally successful in this gobal community we are so eager to embrace. The late Greek Minister of Culture, Melina Mercouri understood this and created the mecca of tourist attractions. The European City of Culture initiative aims to capitalize on the belief that life revolves around culture, art and creativity.