Biggest BookTok releases of 2025 (so far)

BookTok has already smashed decades-old records in 2025. Here's a list of the most popular books so far.
Stephen Graham Jones' Indian American take on a vampire story is just one of the titles blowing up BookTok this year. Image: Simon & Schuster, Gary Isaacs.

BookTok – the community of readers on TikTok – continues to be a tremendous force in international publishing. Despite a small fracas in which the platform was temporarily banned in the US earlier this year, 2025 has already been a massive year of major releases for the BookTok community. 

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David Burton is a writer from Meanjin, Brisbane. David also works as a playwright, director and author. He is the playwright of over 30 professionally produced plays. He holds a Doctorate in the Creative Industries.