BookTok – the hashtag community of avid readers on the social media platform TikTok – had another explosive year in 2024. Research reveals that the platform continues to have seismic effects on the industry, influencing an international decline in non-fiction revenue and a rise in fiction sales.
You’ll unlikely encounter many of BookTok’s biggest 2024 books on many other highly-read listicles this year. BookTok’s inherent anarchic quality means books can experience a massive surge in popularity years after their initial publication. While romantasy continues to rule the charts, the list is more genre-agnostic than may be presumed.
