3 different immersive experiences

The Creative State Summit highlighted immersive works including hotels becoming sets and abandoned buildings becoming canvases.

Immersive artworks are all about giving the audience the ability to be within the work, rather than an observer. From theatre to visual arts to Instagram candy, immersive works may be reactions to the way screen culture distances audiences. By contrast immersive work invite audiences to be participants, to shape their own experience of an artwork by walking through it, interacting with its actors and maybe even picking up props.

Inducing ‘aaahhhs’ from the Creative State audience, the digital art of Tokyo-based TeamLab specialises in projected works that cascade colour, patterns and light to become a social media sensations. Representing the collective of more than 200 artists, Takashi Kudo does not label their work.

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George Dunford was Director of Content at ArtsHub, Screenhub and GamesHub (2019-2022). He has also written for Meanjin, The Big Issue, Lonely Planet, The Good Food Guide and others. He has worked in digital leadership roles in the cultural sector for more than 10 years including at the National Library of Australia, National Museum of Australia and the Wheeler Centre. He is currently employed by Museums Victoria and is a mentor in the CEO Digital Mentorship program working with Back to Back and Desart. You can follow him on Twitter: @Hack_packer