Why the words you use count in SEO

If you want people to know about your arts website, Search Engine Optimisation is the key to your success.

Search Engine Optimisation (SEO) means using the right words so search engines like Google can find your website. The exact words you use will influence a search engine’s ability to direct an audience to your site. And including relevant keywords in your post or blog headlines and subheadings will increase the organic traffic that flows to your site.

But how do you make your website SEO ‘Google friendly’? And what words are the right ones to utilise?

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