Many artists working today in digital media/video art are faced with the reality that it is not the easiest medium to place from a commercial perspective. Sure, video installations can be wonderfully engaging and immersive for viewers in a gallery or exhibition environment, but how often do they translate into a purchase outside the institution?
‘It’s about making art more accessible for easy consumption through rentals … I want to remove the complexities in acquiring digital art, maintaining focus on the physical domain, and to foster community, sustainability, and connection,’ she said.
