As ABBA sang so poignantly in 1976, ‘money, money, money, must be funny’. In 2023 for creative artists, raising sufficient money is becoming an increasingly necessary component of the artistic journey.
Attempting to address these issues, University of Melbourne Associate Professor Jo Caust suggests in a 2022 article for the The Conversation that in order to achieve sustainable creativity, artists require ‘a regular income, a place to do their work, capacity to do their work and validation of their work’.
