5 tips for pitching to the media

Rather than taking a blanket approach, making each of your pitches count results in a better chance at media coverage.
Arts media pitch

Media coverage provides free exposure, ensuring you can share your voice and work with a wider audience, but trying to stand out in a journalist’s inbox already crowded with hundreds of emails is a competitive businesses.

The good news is there are ways in which individuals or collectives can improve their chances of capturing a journalist’s eye.

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Celina Lei is an Arts Writer at ArtsHub. She acquired her masters in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Prior to joining ArtsHub, she was an editorial assistant at the Hong Kong based ArtAsiaPacific magazine and is an art host on independent Instagram platform Club Ambroise. Celina is based in Naarm/Melbourne, Victoria. Instagram: @lleizy_