Understanding the business-arts nexus

The benefits arts gain from business are well understood but the reverse value is just as great.
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Image: The Melbourne Now design wall

Business plays many roles in supporting the arts and culture in Australia. Through strategic board appointments, corporate sponsorship and philanthropy, they bring private sector skills, expertise and investment to the management of public funds.

They are often leaders, advocates and champions, demonstrating best practice in their own relationships and generous in sharing their views and experiences with others. They are the facilitators and providers of multiple resources – from cash to in-kind goods and services, knowledge and expertise.

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Heidi Victoria
About the Author
Heidi Victoria is Victoria's Shadow Minister for ​Arts and Culture.