Falling for the arts

To stay afloat in a competitive market, music festivals need to make audiences feel they are part of something special.
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‘These are very interesting days for big rock festivals,’ Falls Festival arts program curator Ian Pidd tells ArtsHub. ‘Everyone is looking at how it might work and what the future might be and one of the things that we’re doing in a more general sense is having people leave the Falls feeling like they’ve had a really quite rich experience.’

‘Experience’ seems to be the word du jour when it comes to festivals and with people already packing their bags for the slate of New Year summer festivals happening around the country, The Falls is at the top of the list for many. 

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Sarah Adams
About the Author
Sarah Adams is a media, film and television junkie. She is the former deputy editor of ArtsHub Australia and now works in digital communications - telling research stories across multiple platforms - in the higher education sector. Follow her @sezadams