How to use the media to advance your career

Media coverage is gold for the arts. Here's some practical advice on how to approach the media and maintain relationships that improve your coverage.
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The right approach can help you make a splash in the media. Image via deviantart.net

Creative Victoria recently hosted a panel to help artists and arts workers work out what to do and what not to do when attempting to get the attention of the media. ArtsHub’s Richard Watts was one of the participants. In this article he summarises the advice and adds some additional comments from ArtsHub Editor Deborah Stone.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts