Why design is big business

Beyond its aesthetic contribution, design is a major force in the Victorian economy and one of the key drivers of state revenue.
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Detail from the MPavilion logo. Image: mpavilion.org

The economic contribution of the design sectors to the Victorian economy was highlighted at the launch this morning of MPavilion, a major new architecture and design initiative spearheaded by the Naomi Milgrom Foundation.

The temporary creative hub – designed by internationally acclaimed Australian architect Sean Godsell and to be opened 7 Oct – is a landmark private-public collaboration between the Milgrom Foundation, the Victorian Coalition Government, the City of Melbourne and a range of cultural and educational institutions including ACMI and the Wheeler Centre.

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Miranda Tay
About the Author
Miranda Tay is Deputy Editor of ArtsHub.com.au