The annual Victorian Premier’s Design Awards winners were announced today (20 November) with Melbourne-based agency Motherbird taking out the prestigious Overall Winner prize for its work on the brand system for Geneva-based ISO (International Organization for Standardization). The brief was to correct the anomaly that the organisation responsible for introducing systemisation and standardisation to the word boasted an almost non-existent brand system itself.
Motherbird worked with the ISO team to deliver a brand that was clear, powerful and accessible. As well as taking out the top honours in the Awards, Motherbird also received the Best in Category for Communication Design. The jury for this category comprised Kate Johnstone, San San Truong, Stuart Geddes, Tony Coombes).
