Orchestral sector continues to innovate

MSO launches in-house record label and Australian Chamber Orchestra announces ACO On Demand.

Two recent announcements demonstrate the classical music sector’s ongoing commitment to evolution and innovation.

In Victoria, the Melbourne Symphony Orchestra (MSO) has announced the creation of a new in-house record label that will expand the MSO’s international reach into more than 200 countries.

Simultaneously, the Sydney-based Australian Chamber Orchestra (ACO) has unveiled its digital streaming platform, ACO On Demand, designed to give the ACO’s global audience access to music and other content from the renowned chamber ensemble.

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