How to make philanthropy work for you

The old rules won’t necessarily work with a new generation of donors employing different funding structures.

 Image: Ersu via Flickr

 At the recent ArtsHub Conference Anna Draffin explored the changing face of philanthropy. In this second excerpt from her speech, she explains how arts organisations can make the most of this changed environment.

The big thing is to embed the commitment for philanthropy at all levels across your culture. Think like social media. Be genuine and transparent and be constant but not too constant. Funders are ultimately time-poor, as we all are, so they like to be kept informed, but not overly informed.

Unlock Padlock Icon

Like this content?

Become a Member and unlock unlimited Access today

Anna Draffin
About the Author
Anna Draffin is Deputy CEO, Philanthropy Australia. She has extensive experience in communications and marketing, strategic development and change management across the private and public sectors in Australia, USA and UK