Image: Ersu via Flickr
At the recent ArtsHub Conference Anna Draffin explored the changing face of philanthropy. In this second excerpt from her speech, she explains how arts organisations can make the most of this changed environment.
The big thing is to embed the commitment for philanthropy at all levels across your culture. Think like social media. Be genuine and transparent and be constant but not too constant. Funders are ultimately time-poor, as we all are, so they like to be kept informed, but not overly informed.