The future-proofing of funny

Some of New Zealand's leading comedy forces explain how they managed to turn the sector's darkest times into bright beacons of opportunity – and what steps you should take to digitally dominate.

If video killed the radio star, online has led to a resurrection of Kiwi comedy.

At a time when we were robbed of the joy of live performance, there were golden linings for those performers who were digital natives during the pandemic. Through the ubiquity of smartphones and the monotony of our bubbles, comedians became comforting, familiar faces in an uncertain time. 

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The Big Idea | Te Aria Nui is New Zealand’s online hub for creative people. Our aim is to support talented, innovative individuals and organisations, back the creative industries and advocate for creativity as an essential ingredient in the cultural and economic wealth of New Zealand. The Big Idea provides resources for the whole creative sector, including those seeking to turn their ‘big ideas’ into viable projects, careers and businesses. We are the go-to destination for work opportunities, event listings, arts stories and creative inspiration. The Big Idea is a not-for-profit trust started in 2001 and is New Zealand’s longest running creative sector website.