News

The Art of Branding

Should financially strapped arts organisations be spending money on developing brand identity? ArtsHub reports on SAMAG's latest conversation with industry professionals.

19 Mar 2014 12:00

Gina Fairley

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Writing and Publishing

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When dollars are limited the question of effective spending is particularly pertinent, especially when it comes to getting your name out there in the sea of competition. Is it brand identity or just clever marketing that sets us apart?

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Gina Fairley

Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina