Museum architecture: receptacle or spectacle?

Has museum display become subservient to the sculptural branding of architects or should the architecture be a neutral backdrop?
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Frank Gehry’s Guggenheim Museum in Bilbao, Spain 

Museum architects have become  “Starchitects” – global celebrities beyond the architectural community, producing iconic buildings transforming cities as destination venues.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina