How data is democratising access to culture and entertainment

In a new era of live experiences, Fever is a platform that helps events grow and expand strategically with the help of behavioural data.

Fever is a global discovery platform for culture and live entertainment, backed by stringent marketing strategies to help content producers or IP (Intellectual Property) owners generate greater demand for their events.

What Fever excels at is its ability to lean into behavioural data to help companies and creatives analyse the market and opportunities, says Sean Morris, General Manager, Fever (ANZ). He tells ArtsHub: ‘If you think about Uber and Netflix, they are five or 10 years ahead of where the rest of the industry is in terms of the use of data.

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Celina Lei is an arts writer and editor at ArtsHub. She acquired her M.A in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Most recently she took part in drafting NAVA’s revised Code of Practice - Art Fairs. Celina is based in Naarm/Melbourne. Instagram: @lleizy_