With alarmingly racist lyrics and an undeniably catchy chorus, the song ‘Je Partira Pas’ spread like wildfire on French social media amid the 2024 French elections – elections that saw the popularity of far-right parties surge. The viral song was out of the ordinary in that it was generated by AI, part of a growing trend of the far-right adopting new technologies to spread their views.
Young says that music aids the far-right in building a community of people that share extremist views or even drawing in those who “might be a little bit sympathetic even if they don’t start with the extreme beliefs”.