Corporate sponsorship: vanity or sanity?

Disruption is the new mantra. We look at how cultural organisations can use it to accelerate brand alignment with sponsors to sustain their futures.
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ARTBAR at the MCA is a success story in this new future of corporate partnerships; image Rebecca Baumann’s ARTBAR for Vivid Sydney; supplied.

For the past two days Remix Sydney has unpacked the intersections between culture and entrepreneurship, debunking perceptions and stimulating disruption – arguably the buzzword of the two day festival. While technical innovation sat core to most emerging trends, so too has a rethinking and redefinition of “partnerships” within the future cultural landscape.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina