Aging audience drives growth in family shows

Across the country, artists are creating quality work that appeals to several generations simultaneously, and kids are reaping the benefits.

Image: Jelly or Jam at Adelaide Fringe. Photo credit: Kate Pardey.

Australia’s aging population may have economists and politicians worried – understandably, given the impact this demographic shift is forecast to have on social services such as health and housing – but for artists and arts festivals, at least, there’s a silver lining.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts