What digital futures mean for galleries and museums

Digital shouldn’t be temporary pandemic measures but instead aim to future-proof the cultural sector with a change of vision, according to Keir Winesmith. And it's not just about NFTs.

‘I think things like the metaverse, VR or NFTs, for the most part, are distractions from the core business of what museums and galleries should be focused on, which is making their collections and the local and touring exhibition programs useful and relevant in the lives of Australians,’ said Keir Winesmith, Head of Digital at the National Gallery of Australia (NGA).

He continued: ‘There is a really complicated balancing act that institutions need to make between wanting to keep up with the trends of today and also to stay true to their mission, vision and the kind of value proposition to our audiences. For me, that’s the most interesting tension in the museum space at the moment.’

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Celina Lei is an Arts Writer at ArtsHub. She acquired her masters in Art, Law and Business in New York with a B.A. in Art History and Philosophy from the University of Melbourne. She has previously worked across global art hubs in Beijing, Hong Kong and New York in both the commercial art sector and art criticism. Prior to joining ArtsHub, she was an editorial assistant at the Hong Kong based ArtAsiaPacific magazine and is an art host on independent Instagram platform Club Ambroise. Celina is based in Naarm/Melbourne, Victoria. Instagram: @lleizy_