‘I think things like the metaverse, VR or NFTs, for the most part, are distractions from the core business of what museums and galleries should be focused on, which is making their collections and the local and touring exhibition programs useful and relevant in the lives of Australians,’ said Keir Winesmith, Head of Digital at the National Gallery of Australia (NGA).
He continued: ‘There is a really complicated balancing act that institutions need to make between wanting to keep up with the trends of today and also to stay true to their mission, vision and the kind of value proposition to our audiences. For me, that’s the most interesting tension in the museum space at the moment.’
