Whether focused on the intrinsic value of the arts – art for art’s sake – or their instrumental worth – art’s links to learning, health, emotional intelligence and well-being – our passion for the arts, and our first-hand experience of their social and transformative powers, make us all potential advocates for the sector.
Ask such people: what was the last film they enjoyed? Their favourite television program? Their favourite band or song? Remind them of the talented people at work in such industries – the writers, cinematographers, actors, musicians and sound engineers who have spent years fine-tuning a skill for your friend or relative’s enjoyment.
