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Visual Arts
Photo Patrick Tomasso; image CC via unsplash.com
The pressure for artists to be present on social media is immense. But Facebook, Instagram, Pinterest, even Twitter, are hungry beasts, never satisfied. Some artists spend more time tweaking their online image than producing art.
Artists need to balance the call of digital marketing so they are not just sucked into a time-sink that is more about vanity than professional practice. We asked some how they manage.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
