Executive Director, Audiences

Grow audiences. Deepen engagement. Lead what comes next at QPAC.

Queensland Performing Arts Centre (QPAC) is entering a significant period of growth and opportunity. With the opening of the new 1,500-seat Glasshouse Theatre, QPAC is now Australia’s largest performing arts centre under one roof, expanding its capacity to welcome hundreds of thousands more visitors each year and creating new possibilities for artists, audiences and communities.

QPAC is seeking an outstanding Executive Director – Audiences to join its Executive Leadership Team and lead an integrated portfolio spanning audience development, marketing and communications, digital engagement, CRM and customer intelligence, ticketing and QTIX commercial performance. At its heart, the mandate is to grow participation and visitation, deepen audience relationships, enhance the customer experience and strengthen QPAC’s commercial performance.

This is a role for a strategic, commercially astute and audience-centred executive who understands how contemporary audiences behave and how data, technology, brand, content and customer experience can work together to drive growth. A major focus will be translating audience research, patron feedback, sales data and market intelligence into actionable insight –  informing programming, pricing, campaign strategy, customer experience and organisational decision-making.

The Executive Director will also provide strategic leadership of QTIX, QPAC’s ticketing business, driving commercial growth, operational performance and technology transformation while strengthening its position as a national performing arts ticketing and marketing agency.

Candidates may come from the performing arts, cultural, entertainment, tourism, major events or another sophisticated, high-volume customer-facing environment. They will bring senior leadership experience, strong commercial and financial acumen, contemporary digital and customer capability, and the ability to lead high-performing multidisciplinary teams and build influential relationships across industry, government and the wider community.

This is an exceptional opportunity to influence how audiences discover, experience and connect with live performance at a defining moment for QPAC, Brisbane and Queensland.

FURTHER INFORMATION

This process and search is led by REA arts + culture, specialists in executive search for creative industry leaders across Australia. As a candidate engaging with REA, we understand applying for roles can be both an exciting and vulnerable process. We pride ourselves on treating people with respect and discretion and will support you throughout the process.

Interested applicants are encouraged to visit REA arts + culture website to obtain a copy of the key selection criteria and detailed Candidate Pack.

Having reviewed the Candidate Pack, candidates whose experience genuinely aligns with the requirements of the role are welcome to contact REA for a confidential discussion about the opportunity and their potential candidacy before Monday 19 October.

For further information and to access the Candidate Pack, visit REA arts + culture here.

• Rebecca Wyles, Senior Associate, REA arts + culture
• Vanessa Duscio, Managing Partner, REA arts + culture

Applications are due before midnight, Friday 23 October, 2026.

QPAC is an equal opportunity employer and prides itself on being a diverse and inclusive employer.

Location The full-time position is based at QPAC, South Bank, Brisbane in Queensland.

Contract entitlements QPAC is offering an 5 year Full-Time contract, with a competitive salary package, 5 weeks annual leave.