More influential than traditional reviewers or critics, social media book influencers now profoundly impact the publishing industry. Besides the professional impact, influencers on TikTok and YouTube can make finding a satisfying read straightforward. BookTubers – those specialising in long-form videos (10 minutes or more) on YouTube – can become valuable reading partners.Â
Australians are not being left out of the trend. In recent years, a cornucopia of Australian BookTubers have proven they have staying power and influence internationally. Here are just a few:
