Negotiating the sharing economy

Online sharing has created new rules of exchange for artists who must find ways of converting followers who like their work into paying customers.
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Image vi​a Pexels

There is no doubt that for the arts economy the internet has been a big game changer. A great website and a long list of Pinterest or Instagram followers can do more for an artist than gallery representation.

Inevitably, artists and art associations are adapting to this new culture of sharing. Their aim is to ditch the gatekeepers and the industry standards based solely on profit. Instead they let the arts serve the community and be supported by it in an ad hoc and organic manner.

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Naima Morelli
About the Author
Naima Morelli is an arts writer with a particular interest in contemporary art from the Asia Pacific region and the emerging art systems. She is a regular contributor to CoBo Social, Culture360 and Middle East Monitor, among others, and the author of a book about contemporary art in Indonesia.
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