Why bother with corporate sponsorship?

Old school chequebook sponsorship and logo-love is quickly dying out as the focus shifts to partnership and loyalty platforms.
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Image via pexel.com

Like everything in our 21st century, the corporate world has had to become more accountable. An ever-increasing need to deliver to shareholders has, in many cases, seen big companies rethink the viability of their corporate art collections and how they support the arts more generally through sponsorship.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina