Three SA industry bodies collaborate to escalate tourism engagement

Recognising that SA businesses and adjoining industries benefit from festivals and cultural attractions, a new cross-industry alliance with tourism aims to significantly bolster or reimagine cooperation.

It is often bemoaned that a gulf in communication lies between the Tourism sector and the Arts and Culture sector, despite the two being intricately connected.

In a positive move, three industry bodies in South Australia have come together to escalate better co-operation and engagement.

This week Tourism Industry Council SA (TICSA), Arts Industry Council SA (AICSA), and Festivals Adelaide (FA) have have signed a Memorandum of Understanding, which will underpin their joint work to drive cross-industry collaboration and advance cultural visitation Adelaide, and South Australia more broadly.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina