The Battle of the Art Fairs: Sydney

In a first, Sydney will welcome four art fairs in September, each carving a unique brand and market segment.
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The art fair audience demographic has changed; by clustering fairs everyone can experience the contemporary art moment. Installation view Sydney Contemporary 2013; photo ArtsHub

About two decades ago, the staging of an art fair was the point of distinction – a statement in broadcasting that a city was culturally sophisticated. Between 2000-2008 the number of art fairs doubled in Asia alone, and the estimated count of art fairs globally today sits conservatively around 100.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina