#justnotthatmany campaign spreads across social media

The #justnotthatmany campaign addresses the lack of diversity on Australian stages and screens by flipping the existing narrative in a joyous celebration of community.

Image credit: Sarah Walker Photography.

‘We tried to find an actor of colour for the role but there’s just not that many,’ has for too long been the refrain of casting directors and theatre companies defending their retrograde casting decisions.

Utilising the hashtag #justnotthatmany, a new social media initiative aims to flip that refrain on its head by showing just how many diverse actors and theatre makers – from a range of communities and cultural groups – there really are in Australia.

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Richard Watts is ArtsHub's National Performing Arts Editor; he also presents the weekly program SmartArts on Three Triple R FM, and serves as the Chair of La Mama Theatre's volunteer Committee of Management. Richard is a life member of the Melbourne Queer Film Festival, and was awarded the status of Melbourne Fringe Living Legend in 2017. In 2020 he was awarded the Sidney Myer Performing Arts Awards' Facilitator's Prize. Most recently, Richard was presented with a Lifetime Achievement Award by the Green Room Awards Association in June 2021. Follow him on Twitter: @richardthewatts