AUDIO: Rural women behind a long-distance design business

Sisters Lisa O'Keefe and Stacey Clayton live 400 km apart but use their regional locations to advantage in their design business.
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The pair depend on a dozen rural women working from home to produce their hand-crafted silver jewellery and keepsakes, which they personalise with inscriptions.

From a cottage industry that used their baby bonuses as venture capital they have developed a thriving online design business, Koolaman Designs – named after the station where Lisa lives.

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Vincent O’Donnell
About the Author
Dr Vincent O’Donnell produces Arts Alive and is an Honorary Associate of RMIT’s School of Media and Communication and a Fellow of the School of Historical and Philosophical Studies at the University of Melbourne.