After 12 years as the CEO and Festival Director of Sydney Fringe Festival – during which time the Fringe has grown from a small community event into New South Wales’ largest independent arts festival, featuring 2000 artists, attracting over 100,000 audiences and contributing over $34 million in economic impact to the city – Kerri Glasscock has decided it’s time to call it a day.
“So, look at the facts, create a story, and then advocate to the stakeholder that you need [to bring] on board to create change. I think one thing that I learned is that where you have success in bringing stakeholders on board and in advocating is when you have a convergence of a need, the evidence to back it up, and a willing coalition to get behind it. To identify all three of those things, takes skill and experience, but once you do get the hang of it, then advocating is much easier.”
