[This is archived content and may not display in the originally intended format.]
Writing and Publishing
Image CC pexels.com
Digital engagement to drive fundraising is the flipside of crowdfunding. Where one is a short campaign usually motivated to get a program off the ground, digital engagement is a strategic and key part of your organisation’s future planning.
‘Welcome to the attention economy and the participation economy where the power has shifted from brands to audiences,’ was the catch cry that Emma Dunch used to introduce her keynote lecture for the recent Art of Fundraising conference in Sydney.
Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW.
Instagram: fairleygina
