The perks of marketing your own book

Authors are expected to do more marketing than ever – but here’s why that’s a great thing.
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From self-publishing to traditional print, creating an author profile and digital marketing platform has become an expected task for all authors. There’s a lot of negative commentary about this – when did a writer have to become more than someone who writes? Why does an author have to have all the skills of an entire start-up business? And isn’t it embarrassing to constantly promote yourself?

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Patrick Lenton
About the Author
Patrick Lenton is an author and digital marketing professional. He has worked for Momentum Books and has a marketing consultancy for authors called Town Crier.