Die-hard sneakerheads are probably not surprised to find famous kicks netting millions at auctions or entire museums dedicated to a footwear with humble beginnings, though the global phenomenon of sneaker culture may be unfamiliar to others. It does, however, have a deep and rich history closely linked with sport, music, dance and fashion, as well as commerce.
Those embedded in skate culture in California also formed their own attitude towards sneakers and, with it, a new aesthetic that prioritised comfort and a worn-in look. This section will perhaps resonate with the Gold Coast’s own skater scene, in a city that is home to Australia’s highest concentration of skateparks. The presentation of Sneakers Unboxed itself in the HOTA Gallery resembles a basketball court and skate park, with wooden boards stacked up to form much of the display and a basketball hoop atop the central video display.
