‘Mundane things kill your soul’ – how to give yourself permission to create

Artist Veronica Herber discusses the courage it takes to follow your heart and leave behind a comfortable career.
Woman dressed in white sitting on top of a rock painted with blue pattern. Veronica Herber

It’s refreshing – even radical – to encounter someone like Veronica Herber. 

Such a decision, of course, didn’t come lightly. Her first steps towards art school felt less like a triumphant march and more like a guilty tiptoe – a feeling she describes as “bunking real life”, as if rebelling against the ‘sensible’ path she’d followed for so long. 

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The Big Idea | Te Aria Nui is New Zealand’s online hub for creative people. Our aim is to support talented, innovative individuals and organisations, back the creative industries and advocate for creativity as an essential ingredient in the cultural and economic wealth of New Zealand. The Big Idea provides resources for the whole creative sector, including those seeking to turn their ‘big ideas’ into viable projects, careers and businesses. We are the go-to destination for work opportunities, event listings, arts stories and creative inspiration. The Big Idea is a not-for-profit trust started in 2001 and is New Zealand’s longest running creative sector website.