Veronica Herber. Photo: Monica Kwon, The Big Idea.
It’s refreshing – even radical – to encounter someone like Veronica Herber.
Herber’s story isn’t one of youthful stardom, but rather of a woman who – in the quiet of her 40s – dared to revisit a long-shelved dream. After years as an entrepreneur and executive coach – even a band manager – she arrived at a crossroads, staring into the uncharted territory of a career in the arts.
The Big Idea | Te Aria Nui is New Zealand’s online hub for creative people. Our aim is to support talented, innovative individuals and organisations, back the creative industries and advocate for creativity as an essential ingredient in the cultural and economic wealth of New Zealand. The Big Idea provides resources for the whole creative sector, including those seeking to turn their ‘big ideas’ into viable projects, careers and businesses. We are the go-to destination for work opportunities, event listings, arts stories and creative inspiration. The Big Idea is a not-for-profit trust started in 2001 and is New Zealand’s longest running creative sector website.
