I think you’re freaky but I like it a lot

Roger Ballen proves that creativity can be inspired by the most diverse background … and go viral on YouTube.
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Still from videoclip I fink u freeky by Die Antwood in collaboration with Roger Ballen (2012); YouTube

Who’d have thought a geologist with double degrees and a PhD would have been so cool to have been picked up by a rap-rave group and go viral on YouTube?

Seventy-eight million people have watched I fink u freeky by Die Antwood, made in 2012 and directed by South African artist Roger Ballen, after the group’s first use of his photographs were “pirated” without permission. The video went viral – as did Ballen’s career.

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Gina Fairley is ArtsHub's Senior Contributor, after 12 years in the role as National Visual Arts Editor. She has worked for extended periods in America and Southeast Asia, as gallerist, arts administrator and regional contributing editor for a number of magazines, including Hong Kong based Asian Art News and World Sculpture News. She is an Art Tour leader for the AGNSW Members, and lectures regularly on the state of the arts. She is based in Mittagong, regional NSW. Instagram: fairleygina