How to guarantee your creative business idea succeeds

How do you identify whether your creative business idea is a destined for success? MoPA's Thomas Mahon shared his tips at REMIX.
Child in blue top with container of paint

Being described as ‘one of the world’s best children’s museums’ (The Sydney Morning Herald) was the gong entrepreneurial couple Billie Georgieff and Thomas Mahon dreamed of when they sold their million-dollar house to fund the niche museum Museum of Play and Art (MoPA) back in 2019. The key to that journey from risk to business idea success was making and following a list, and doing lots of research, said Mahon. He spoke at the recent REMIX Summit in Sydney, where he offered his advice on how to grow a creative business – adding that much of it is boring can-do stuff, rather than blue sky vision sessions.

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Gina Fairley is ArtsHub's National Visual Arts Editor. For a decade she worked as a freelance writer and curator across Southeast Asia and was previously the Regional Contributing Editor for Hong Kong based magazines Asian Art News and World Sculpture News. Prior to writing she worked as an arts manager in America and Australia for 14 years, including the regional gallery, biennale and commercial sectors. She is based in Mittagong, regional NSW. Twitter: @ginafairley Instagram: fairleygina