Teenagers. They are the arts audiences of the future. They may be chewing gum and running amok today, but one day soon they will be independent adults deciding whether or not to spend their own time and money on what the arts have to offer.
And finally, horror of all horrors… how many young people are interested in having live theatre experiences in the first place?
That data chimes with longstanding sector observations that teens will rarely initiate a night at the theatre on their own. Instead they commonly rely on the advice of an adult mediator – perhaps a parent or teacher – who sows the seed of the idea, and maybe buys the tickets and coordinates the plans.
