The arts and cultural activity of Aotearoa New Zealand enhance our global reputation, grow our economy and bring us fulfilment as individuals. But more could be done to realise the full economic, social and wellbeing potential of our country’s creative arts.
Responding to calls from the creative sector to introduce a national strategy, the development of Amplify is timely and needed.
This vision seizes upon the creative sector as a tangible means of growing the economy. The arts and creative sector is growing faster than the rest of the economy, contributing NZ$16.3 billion, or 4.3% of GDP.
