Chinese-speaking students a largely untapped arts audience, says new report

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Drawing on a comprehensive survey of 600+ Chinese-speaking students, a new report provides insights and case studies to help arts organisations engage with this potentially huge audience segment.

A lack of time, a lack of experience and a lack of willingness may be among the reasons why Melbourne arts organisations have largely failed to engage with the city’s Chinese-speaking student population, the authors of a new report have suggested.

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