Seven ways galleries can benefit from the right website

All too often the housekeeping of our all important digital life is left to someone who would be better off hanging a picture.
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Photo: Webdesign.tuts

The way we conduct business has evolved since the introduction of the internet. Yet for some reason, the art market has not caught up with digital compared to other industries.

This observation seems unusual when you consider the global art market was valued at $87.9 billion last year. This study, conducted by Arts Economics, also stated that art sales experienced it’s highest ever record – and is continuing to increase every year.

So despite tough economic times, art has proven to still be very popular. High-end auction houses, such as Sotheby’s and Christie’s, have begun facilitating popular online auctions. Meanwhile, suitably priced online art stores in the US, such as Artsy, have begun catering for fine art fans with great success.

Given the reasons above, there is a strong case for why art galleries in Australia should have a decent web presence. However, if you’re still not convinced, read further below.

1. Get found online

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Radi Safi
About the Author
I'm the CEO and creative director at IYBI, a Sydney based creative digital agency. We started life in 2001 in Surry Hills helping galleries and local artists develop their exhibition print collateral.